Internet traffic has peaked, online customer acquisition costs have been high, and traditional e-commerce development has peaked. Short videos are the best carrier to kill users' fragmented time. The immersive experience brings super user stickiness, rich and interesting content and social networking. match made in heaven…… All the advantages of special database short videos can be summed up in the keyword "accurate traffic" , which is just enough to become the second growth curve of e-commerce. In March, the 2022 report "Short Video E-commerce: Growth Paths under Different Traffic Fields and Operations" was released, bringing a lot of incremental information to all those who are concerned about short video e-commerce.
The retail sales of social consumer goods and online retail have both grown, and the market has been improving As of December 2021, the total retail sales of consumer goods nationwide reached 44,082.32 billion yuan, an increase of 12.5% over special database the same period last year. In 2021, the national online retail sales will be 13,088.4 billion yuan, an increase of 14.1% over the previous year, and the growth rate is higher than offline consumption. Among them, the online retail sales of physical goods was 10,804.2 billion yuan, an increase of 12.0%, accounting for 24.5% of the total retail sales of social consumer goods.
Among the online retail sales of physical goods in 2021, the food category will grow by 17.8%. 02 2021 is the first year of brand self-broadcasting, e-commerce competition is becoming more and more fierce, and supervision is becoming stricter On the one hand, the live GMV of short video platforms has increased rapidly. Taking Douyin as an special database example, by cutting into brand e-commerce, it has boosted the transaction volume of brand live broadcasts and driven the overall e-commerce scale; on the other hand, short video platforms represented by Kuaishou have In the second half of 2021.